Author Archives: trevor

Abdominoplasties Performed in Toronto

What’s a Tummy Tuck?

A tummy tuck is a cosmetic procedure that eliminates excess flab from the belly. The procedure also tightens the stomach, while removing wrinkles and other undesired skin areas. This allows people to feel more confident and helps them fit into shirts and other garments. With years of extensive industry experience, Toronto surgeons have the tools and expertise to make you look and feel great. In fact, tummy tucks in Toronto continues to soar in local and provincial popularity. If you are tired of flab hanging over your belly or not being able to button up those jeans, this amazing surgical procedure will truly restore your youth and make you feel like a million bucks!

Toronto Abdominoplasty

Tummy Tuck Candidates

With any surgical or minimally evasive procedure, candidacy depends on a myriad of factors. For one, you must first consult with your primary care physician for other options. This may include dietary changes, along with increased volumes of exercise and physical activity. If traditional and conventional options fail, however, tummy tuck in Toronto procedures guarantees to effectively eliminate and eradicate those problem areas. The first step in securing treatment is by visiting your local plastic surgery or aesthetic centre. After a detailed and intricate consultation with a board certified surgeon, you will receive a number of surgical options and suggestions. This allows you to make a worthwhile and informed decision before this or other procedures are done.

The Benefits and Risks

A tummy tuck in Toronto is great for those that simply cannot shed belly weight or flab. It is also recommended for people that have lost a dramatic amount of weight and are dealing with dead and flabby skin. As with all surgical procedures, however, risks are certainly involved. This is why it is essential to be medically cleared before any procedure is implemented. With tummy tucks, however, the risks are minor but do include possible infection, fluid build-up, slow healing, and damaged tissue. Your surgeon will discuss all potential risks before this elective procedure is confirmed.

It is a Business

This is but one of several procedures that plastic surgeons, who are in the business of perceived beauty, perform for those who are willing and can afford to undergo the surgery.  Given, that it is a business and they are doctors, they will endeavour to keep you satisfied and healthy.

Google Adwords Comment


I just started to get into Google AdWords.  You’ve seen the ads that pop up when you do a search or visit a website.  Most of the time I ignore them because most of the time I am not looking to make a purchase.  However, I’m not the norm.  Apparently Google makes over $100 Million per day from AdWords.  That is incredible and shows that I am not an accurate representation of the masses.  I suspect that whatever Google is doing is working for those that are using their AdWords services and that’s why they continue to come back and why Google is making such revenue.

Well, when I heard that the Google beast was making such a killing I decided to explore further.  I started to learn more about AdWords.  I’m not going to go into detail here because I could not do it justice.  If you want details go to Google.

The guys and gals at Google are impressive!  The things that AdWords can do for your business and the tools and reporting available to you seem to be well thought out and must have been quite challenging to create.

Anyway, AdWords allows you to advertise via simple text, image, and video ads.  The tools allow you to target your customers in sooooo many ways to improve your chances of accomplishing your goals.  You can target users of desktop pcs, tablets, and mobile devices.  You can target users in specific locations; who have specific interests; who speak certain languages; who are looking for certain things; who like certain topics; who have visited your website before; and on.  I especially like how you can laser focus your advertising campaign.

Google understand that advertisers have different goals and are set up to accommodate you.  Some only want brand exposure; some want more traffic; some want conversions.  Some want to do one or more of the aforementioned via text or image ads, while others want to use videos.  The choices available to you!

You set your budget and only pay for times when your ad has been exposed to a user, or when a user clicks on your link, or when a user converts on your site.  I like it!

As you can tell I am no expert but I like what I have seen so far and I cannot wait to try it out to see if I too can be successful using Adwords.

Perhaps I will let you know how I do later.

Ottawa SEO Applies Defence Design Concepts to Internet Marketing

Can ILS Supportability Concepts Work in Search Engine Optimization?  That’s a question I have never heard posed before.  Well, apparently an Ottawa SEO at Custom-Fit SEO, is doing just that!

The owner of Custom-Fit SEO has a vast background in supportability design, inherent and externally designed, for weapon control systems for the defence industry.  Michael was an Integrated Logistics Support (ILS) expert who worked on many multimillion dollar projects.  He most likely knows what he is talking about.

What is ILS?  A Very Brief Brief

Now ILS, from what I understand, is a very broad area and it would take a book to properly describe ILS so that one would understand it.  I think the easiest explanation is that ILS is the “science” of designing in the natural ability of a system to keep performing its function for the longest time practical and, when it breaks as all man-built items do, the system will also have an inbuilt tendency to be easily and quickly repaired and maintained.  ILS also encompasses the design of the support system (spares, maintenance procedures, publications, training to name a few) required to repair systems quickly and effectively.

Which ILS Techniques are Applicable?

So endeth the background lesson.  There are some techniques that are used by ILS specialist to anticipate probable ways a system will fail, the effects of the failures, the cause of the failures and the corrective action that should be taken to fix the failure.  Included are also preventive actions that should be taken to keep a system functioning for the longest successive time possible.

Michael postulated that Functional Failure Analysis, Failure Modes Effects Analysis, Root Cause Analysis, Maintenance Task Analysis and Reliability Centered Maintenance Analysis can be applied to SEO as part of the analysis phase.

Application to SEO

Everything that is designed has a function; whether passive or active.  Since that is the case, every design can fail; hardware failures in the case of hardware and failure of the software coder or user of the software widgets to properly code/use the software in the case of software (websites included).

That being said, if a website is not performing well in the rankings or conversions then it is experiencing a functional failure somewhere.  Identify the failure(s) and the root cause.  Then identify fixes for the problem and then ways of preventing a failure and you should have a properly functioning website that does what it was designed to do.

Some of you may be thinking that software doesn’t fail.  It just does what the programmer coded it to do; right or wrong.  That is correct!  However, a design is developed with an environment in mind.  So if the environment changes the existing design might “fail”.  So, one should always monitor and put in preventive maintenance tasks to catch any changes and adapt quickly.  I hope that makes sense.

Makes Sense to Me

It seems that it is a disciplined approach to properly problem solving.  Is it overkill for internet marketing?  Time will tell.  Personally, I think Custom-Fit SEO is on to something.  We’ll see.  Something else to consider when choosing an SEO company.

Ethics, is it just Talk?

Too often I’ve seen employees in a position of authority talk the talk and not walk the talk; they say one thing and then do another.  After all, in the minds of so many, it’s the perception that counts and the motto “everybody does it” is prevalent.  Companies say the right things with respect to integrity and ethics; have policies and procedures in place to support the same; and also have hotlines available to catch offenders whose actions would tarnish the company’s reputation.  However, companies depend on people to uphold and execute those policies and procedures.  Most, I have found, are working for their next promotion and not for the benefit of the company’s clients or the company.  The following words may be too strong, however, this has been my experience over a couple of decades.  Most in the corporate fortune 500 world that I have come across, have low integrity.  This is of course my opinion.  But, giving the appearance of doing what’s right when everyone is looking and then doing something else in the shadows where other’s cannot see is not integrity.  It’s hypocrisy! SEO company ethicsMaybe I’m jaded.  There must be some upstanding (in my mind) companies out there.  Well, I may have found two just recently.  One I am still watching to see if they’re for real, the other seems legit right nowThis Ottawa search engine optimization firm seems to be striving towards operating with ethics and integrity.  Bravo for them!

Be a Leader

It is a lonely feeling when you looking around and everyone, it seems, have lost their moral compass. ethics and integrityI am however, optimistically hopeful!  There must be pockets of greatness out there.  Believe me, I understand the mentality.  Here’s one scenario I can describe that you are familiar with I am sure; I’ll provide another later.  Imagine an Olympic athlete that’s drug free.  That athlete only has a finite time to make his/her dream of winning Olympic gold before he/she has to retire; too old.  Now, your country wants winners and puts pressure on you to win otherwise there will be funding cuts.  And, there’s your competition (it only takes one) that is using performance-enhancing drugs; not getting caught; winning; and getting the glory and the dollars.  Many will say “if you can’t beat them, then join them!”.  Then the problem only gets worse and it becomes playing the “game” so as not to get caught and hopefully win; rationalized by the level playing field mentality.  After a while you’ll believe all the “crap” you’ve told yourself to be true.

We tend to let the cheaters give use direction; bend to the difficult people.  Most of us know right from wrong.  But, when our wellbeing (scenario two: losing a promotion, losing our salary, not being able to travel…) is in jeopardy we start imagining just how hard it would be to go without, to start over, to sacrifice, and gravitate to doing what might be out rightly wrong, or unethical just to keep what we have or to get more.  We rationalize to make ourselves feel better.  A common rationalization is to say “I’m doing this for my family or my kids.”.   After all, it’s all about appearances; or so we tell ourselves.  The sense tends to be that everyone else is doing it and if I don’t then I’m going to fall behind.  What about morals, integrity and such?  That’s only of use when times are good it seems.

I applaud the person that sticks by his/her morals, integrity, ethics and the like in good times and bad and especially when the spotlight is not on him/her.  That’s a person I would trust and with whom I would do business.  That person is leading and not following the rest!  Which type of company would you prefer to do business with?  Well, that’s an individual choice.  We have the choice to be a creator/implementer of the solution or a contributor to the problem.  I know where I stand.  Think about where you stand.  If you’re proud of your choice you will not want to declare it from the shadows.  You will be proud to declare it out loud for everyone to hear and see!

I hope the people at Custom-Fit SEO in Ottawa, On, live up to the words they’ve written on their website…continually!  I’d like to see them really succeed.  The ones who do not succumb to the dark side should always win!

Reconstructing this site

Hello!  KRYSTALMATRIX.COM is undergoing some major renos. The site theme is changing and new content is on the way!  We will be bringing a new web design and website theme (business related) and we can’t wait to reveal it!

Credit to Top10media for the video.